ARTHOUSE is an absolute Americanism.

Firstly, it was a name for small cinemas in USA where foreign-language films were screened. Later such cinemas began to screen pictures released in a few prints (these were the art-films created not for mass-audience and not as entertainment-product, but as works of art, that supposed thoughtful mood and deep emotional contact with the audience). As a result of such cinemas' activities there originated arthouse-movie networks.

Thus, ARTHOUSE is:
Independent American cinemas (inde-houses).
Films by exotic-countries cinematography (Uruguay, Korea, Butan, Taiwan, Iran, etc.).
European art-cinema (outstanding directors' names).
Cultural European cinema (low-budget films, without any touch of aesthetic radicalism and artistic depth).

ARTHOUSE TRAFFIC

The idea of "Arthouse Traffic" project is in distribution of interesting, intellectual and original films that are highly appreciated by both public and critics abroad, win awards at the honorable international film festivals, but are not known in Ukraine yet due to their non-commercial nature.

Our principal strategy is not so much earning money as enriching and diversifying Ukrainian culture life and introducing European and World culture to Ukrainian public. Just to say, that by this time so-called 'arthouse" cinema was mostly not known in Ukraine any way but in low-quality video. "Arthouse Traffic" project is the first initiative to screen such films on 35mm as regular practice.

As a company Arthouse Traffic was founded in December 2003. For almost two years period Arthouse Traffic organized more then 50 projects